VIRTUAL -- Absolutely Pure: A History of American Name Brand Foods

You've heard of the big ones - Campbell's, Jell-O, Kraft, Kellogg's, Hershey - but do you know how they got to be so big? And what about the name brands that aren't as famous, or that disappeared altogether? Borden, Libby's, Best Foods, Cottolene, Nabisco, Necco? Brand name foods dominate our lives, our media, and even our politics. So how did we get here? 

Food historian Sarah Wassberg Johnson discusses what Americans ate before brand name foods appeared on the scene, how and why brand name foods became popular, why so many companies are still around today, and what happened to a few who didn't survive. Along the way we'll also learn about war, health and sanitation, trust-busting, the labor movement, media, home economics, and all the other threads connect our food system together.

This event will be held on Zoom. You must have the Zoom information to participate. 
Age group
Event type
Genealogy & History
Cooking & Food

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